New Age. New Stage.

Porter defined strategy.  Differentiation or cost leadership.  Margin or market share.  It used to be a choice.  Dell defined low cost in the PC Industry and took the market.  Apple later defined differentiation and took the market.  Validation of Porter's strategy framework.

New Age. New Stage.  Differentiation and cost leadership used to be considered mutually exclusive.  No longer the case in the Information Age.  Design is differentiation.  Cost leadership is scale.  Co-existance is the new norm and a powerful force.  Today we design and scale experiences.  

Simplicity and ease drive our experience.  Simplicity is cognitive. Apple made technology so simple to use, it encouraged two new generations to embrace technology.  The old and the young.  Ease defines effort.  Amazon made it so easy to shop, it continues to empty physical retail stores around the world. 

Simplicity and ease go to the heart of human behaviour.  It defines our experience.  A powerful force for change.  As we define our own innovation agenda, embracing these new rules of engagement are a foundation for success.